Brand value of swiss+cotton
Any product displaying the swiss+cotton mark is guaranteed to contain the finest cotton which will last a long time and be comfortable to wear. For this reason, only products made from the very best cotton, produced in line with stringent Swiss quality standards, are awarded the swiss+cotton mark of quality.
The mark is a convincing selling point for manufacturers and traders. But it is also a safe choice for consumers both in Switzerland and abroad.
swiss+cotton is aimed at discriminating, self-confident consumers in the higher-income bracket with a strong affinity for choice quality Swiss products.
Benefits of the brand
- Value added for entire production chain right down to the consumer
- Quality assurance throughout entire value added chain
- Brings together technical expertise
- Essential extra sales argument
- Reinforces competitive edge over competition
- Added value for existing brands
- Makes optimum use of national and international market potential